Avvo

This is an overview of the work that I led during my time as Design Director at Avvo (an online legal marketplace.) The team I put together overhauled the brand, redesigned (and released) the legacy webapp, released net-new products and built native apps for both sides of the marketplace.

Avvo_responsive

RESPONSIVE WEB

Transitioned the entire site to a responsive layout and new visual style. Mobile contacts increased by 35% as a result.

NEW PRODUCT LAUNCH

Released an entirely new suite of digital legal products that ran the gamut from quick advice sessions to complete end-to-end legal services such as wills and divorces.

Advisor_home
Forms

NEW PRODUCT LAUNCH

Launched a legal forms generator to meet the needs of our Casey Control persona. This empowered customers to do their own legal work using templates vetted by lawyers at Avvo.

App_Consumer

AVVO NATIVE APP

Featured as Best New Lifestyle App by Apple.

Journeys

JOURNEY MAPPING

Based on customer interviews to identify opportunities and provide an understanding of how projects fit into the larger picture.

Principles

DESIGN PRINCIPLES

Created to help unify our team, and used to convey the reasoning of our design choices.

MISCELLANEOUS PRODUCT SHOTS

Tickets
Advisor_check
PA_Form
Phone_home1
Review
PA_Store_2
contactnav_stickybuttons
Chicago
QUESTION_Browser
Header
QA_Phone
Profile_mobile

Selected Works

Convoy - OverviewProduct Design

Convoy - App NavigationProduct Design

Avvo - Native AppProduct Design

Avvo - Internal CommsBranding